Cars are taste.
We built the spec sheet.

WhipSpec exists because automotive discovery is broken. Every day, creators post builds and get flooded with the same questions: “What wheels?” “Who did the wrap?” “Where did you get that?” The answers get buried in comments and DMs. Parts go unattributed. Shops miss out on leads. Followers give up searching.

We’re building the missing layer between social content and the $58 billion Australian automotive aftermarket. A platform where every build gets a proper spec sheet — with every part, every brand, and every shop attributed and discoverable.

For creators, WhipSpec replaces repetitive DMs with a single link. Upload your build, tag the mods, and let your spec sheet do the talking.

For followers, it’s the fastest way to find the exact parts and workshops behind the builds you love. No more guessing, no more digging through comment sections.

For shops and brands, it’s attribution that actually works. When your work shows up on a build, you get credited. New customers find you through the cars you’ve touched — not through paid ads.

WhipSpec is built in Australia, for the Australian car scene. We’re starting with the community that knows its cars best.