WhipSpec

Built by the obsessed,
not the algorithm.

Discover the exact parts, shops, and brands behind Australia’s best car builds.

$58B

Australian aftermarket industry

50K+

Automotive businesses

19.7M

Vehicles on Australian roads

300K

Industry professionals

The Platform

Every build deserves a
proper spec sheet.

For Creators

Publish a premium build page with every mod listed. One link in your bio replaces a hundred 'what wheels?' DMs.

For Followers

Find the exact parts, brands, and workshops behind any build. No more digging through comments or sending DMs.

For Shops

Get credited every time your work appears on a build. New customers find you through the cars you've touched.

How It Works

Three steps. One link.

01

Upload your build

Add photos of your car. Our AI drafts the mod list — you just confirm what's right.

02

Tag parts and shops

Attribute every modification. The brand, the product, the shop that installed it. Everyone gets credit.

03

Share your spec

One link in your bio. Followers get the full breakdown. Shops get the leads. You stop repeating yourself.

The Opportunity

Automotive discovery is broken.

Every day, creators post builds and get flooded with the same questions: “What wheels?” “Who did the wrap?” “Where can I get that?” The answers get buried in comments and DMs. Parts go unattributed. Shops miss out on leads. Followers give up searching.

15%

Of Australian vehicles are modified after purchase

AAAA Consumer Insights

71%

Of consumers trust their local mechanic

AAAA Industry Report

$10B

Annual service and repair expenditure

AAAA Market Data

For Shops & Brands

Your work deserves
attribution.

When creators tag your shop on a build, you show up. New customers discover you through the cars you’ve worked on — not through paid ads. Claim your page, showcase your work, receive inquiries.

Claim Your Shop Page

Join the waitlist.

We’re launching soon. Early members get priority access and founding creator status.